As a Houston Web Design company specializing in crafting custom websites, we get this question a lot. It’s understandable, a website redesign costs money, it takes time, and requires the proper guidance to get the most out of your investment. Clearly, you’re only right to expect your time and money produce results. Fortunately, there are tangible benefits awaiting those who invest in a new web design or upgrade. Here’s what you can expect.
Improved Visibility Leads to New Revenue
Most website redesign projects include some form of Search Engine Optimization (SEO) improvement. Carefully crafted website redesigns often include revamping your content structure, your value propositions, and most importantly, mobile responsiveness. All of this contributes to greater long-term visibility and helps you get in front of new potential clients. You could be missing out on a huge amount of new customers simply because your site is not SEO friendly.
I know what you are thinking, what is SEO?
SEO is the process of improving the visibility and/or ranking of your website on search engines such as Google, Yahoo, and Bing. It is broken up into two different sections, On-Page SEO and Off-Page SEO, both are equally important and will help you improve your websites’ chances to be found in organic, non-paid, search results. If you want to learn more about SEO, head on over to Moz.com, they have a great Beginners Guide to SEO that covers all the basics.
The bottom line is, if you want new customers and want to increase your sales, Invest in SEO.
If you’re still unsure if you need SEO, or don’t believe the hype, take a quick look at this list of 7 reasons why your business should invest in SEO, enjoy!
Want a FREE SEO report for your business? Send us a message and we’ll email you one for free! Click Here: Send me a Free SEO Report!
New Website Design Includes Web Analytics
When you upgrade your website new analytic tools should be installed, which in turn help your company learn from the past. Web Analytics help you see what you did right, what you did wrong, and where you can improve. Studying this information can help you improve your presentation, web page design, and content, all leading to an increase in sales.
“You Can’t Manage (or improve) what you can’t Measure” – Peter Drucker
Popular Web Analytic tools include Google Analytics (google.com/analytics), Yahoo Web Analytics (web.analytics.yahoo.com), and Crazy Egg (crazyegg.com) just to name a few. If you want to see more, head on over to inc.com to find a list of the 11 Best Web Analytics Tools. These tools will give you the insight into your visitor’s behaviors and represent those behaviors in actual numbers you can compare on a month to month basis. Reports can include inbound traffic, individual page views, bounce rates, and with heat maps, show you exactly where people are clicking on your website. If you have ever wondered, “how do I know my website is being viewed?” Or asked, “I wish I knew what my customers are looking at?” the answer is: web analytics.
Want Free Web Analytics on your website? – Getting started with Web analytics is as simple as giving us a call or sending us a message. We’ll walk you through the process and show you how to quickly start viewing reports. Click here: Yes, I want Web Analytics!
Content is the Deciding Factor for 87 Percent of Web Users
That’s a number you can’t argue with. If nearly 90 percent of your audience values something, you should value that ‘something’ too.
A website redesign should include re-structuring your existing content and creating new SEO friendly content going forward. The right content can attract qualified leads which can not only improve your rankings but also lead to better conversion. Targeted content is one of the major benefits of a new website design. The key to creating good content that will lead to conversions is to focus on providing actionable and helpful information on your website that your audience wants to read. There is no point in inserting information into your article if it’s not relevant to what your goal is for that page. You need to make sure that the content you create is effective and written for the specific audience you are trying to attract.
To get started, here are two awesome resources that I recommend to all my clients. First, Wordstream.com provides a good SEO content beginners guide that walks you step by step on how to create the most effective content and next, Neil Patel, who is one of the most successful SEO marketers around and gets 100,000 visitors a month to his website, dives deep into SEO Copywriting and shows you How to Write Content For People and Optimize For Google.
Need SEO content for your website? We can help. Send us a message so we can help you develop SEO friendly articles and attract the right customers. Click Here: I need SEO Help!
Outdated Designs Make Your Business Outdated
Surveys show that having a bad website can hurt your business. Here is the honest truth you may not want to hear, if your site hasn’t been updated in the last 3-5 years, then it’s most likely running on old code and isn’t mobile friendly. You are more than likely turning your potential clients off. Forbes.com addresses this specific issue with an article named Stop Your Website From Killing Sales and Mashable.com has an excellent list of the Top 5 Web Design Mistakes Small Businesses Make. It’s no secret, websites that don’t adhere to modern web development standards look obsolete and dated, which could lead people to believing your business is too. Don’t risk it!
The average person will decide in 5-10 seconds or less if they will commit to doing business with a company simply based on their websites’ appearance. Some reported factors include old graphics, outdated information, and no social media presence.
Your website doesn’t have to be the most expensive or have all the bells and whistles to look good and/or provide a good first impression to your customers, but it does have to have a good clean design and look like its being updated regularly. Quite simply, the face of your business these days is your website. Along with Social Media, It’s most likely the first thing people see when they want to know more about your company. It would be wise to invest a little time and money to spruce up your website or to start thinking of a new website design.
Want a FREE design for your website? We offer a free mockup of your website in 5 days. Drop us a line or give us a call to get started. Click Here: I want a Free Design!
Usability Determines User-Experience
Websites that are clean, easy to navigate, provide bold text and large font are much more likely to convert visitors. The average person decides within 5-10 seconds whether or not your website is worth searching through. If within those 5-10 seconds they struggle to figure out where your ‘contact us’ button is, or can’t find any other important bits of information, you’ll lose them. Converting visitors to paying clients is a science within itself, blogs from Kissmetrics.com provide awesome advice on What The Highest Converting Websites Do Differently, but at the end of the day it’s all about putting the right information right in front of their face.
Just a quick warning before you start making changes to your website, be careful not add too much information on your website, or on one single page. Clutter can be a huge deterrent for new clients as well. If visitors feel there is too much to read or look at, they’ll come away thinking your website looks unprofessional, overwhelming, and downright confusing.
So how quickly can someone find your address? How easy is it to spot your phone number? These are the questions you should use to determine if it is time for a new layout or if it’s time for a new website design all together.
Want to know what your website is missing? Give us a call or send us a message so we can review your website and give you FREE expert advice. Yup, it’s free, we swear.
Click Here: I want Free Advice!