• Importance of a Mobile-Friendly Website


    Today, more than 68% of American adults own a smartphone. Those same people use their phone to shop online, find businesses, post reviews, and get answers to their nagging questions. With mobile technology rapidly advancing year by year, the percentage of online shoppers is projected to reach 60% by the end of 2017. One of the questions we frequently come across as a Houston Web Design company is, do I REALLY need a mobile friendly website? If you’re still not convinced the answers is absolutely yes, we’ve outlined a few reasons why it might be time to invest in a mobile responsive website.

    So what is a Mobile-Friendly Website?

    A mobile-friendly website is a site that is specifically designed to properly display on smaller screens, like smartphones and tablets. Desktop websites do not adjust properly on these smaller devices and often . For example, just because you can view a website in a mobile browser does not mean that it is mobile friendly. Mobile Friendly websites actually display a more condensed version of the desktop website that is optimized specifically for smaller devices.

    Mobile Online Shopping Is More Popular Than PC Shopping

    Since 2014, mobile online shopping outpaced shopping done on PCs, laptops, and tablets. Today, customers spend over half their time using their mobile phone to shop for goods and services. Amazon has recently reported that nearly 70% of their customers now shop on Amazon using their smartphones. What this means for you as a business owner is that you now have to opportunity to reach customers at any time of day, where ever they are, even if they aren’t sitting down in front of a PC. Even if they don’t initially make a purchase on your website, if your websites’ mobile version satisfies their experience, they are more likely to return to your website on a desktop. Make your first impression count by giving your customers what they want, a clean and simple modern design with easy navigation.

    Most Customers Expect It

    Out of those same 68% of online shoppers, one-third will instantly click away if they encounter a website that isn’t mobile friendly. Some of the factors that turn off most visitors include slow site speed, hidden contact information, and seeing the full desktop version of a website. Consumers want mobile-friendly sites, if your website is not mobile friendly, you are potentially missing out on a large portion of the population that could be accessing your website and increasing your business and profits. After all, there’s a good chance another business in the same niche will have a site they can navigate with their phone and take your customers away. Don’t let your customers slip away simply because you’ve neglected to upgrade your website to mobile friendly standards.

    Google is Now Penalizing Websites W/O Mobile Friendliness

    In April of 2015, Google officially announced they would be expanding their ranking factors to include mobile-friendliness. Google follows consumer trends and has made mobile responsiveness a number 1 priority among its top ranked sites. Without this feature, you could see a serious drop in your inbound traffic and worst of all, in your search engine rankings. We often tell businesses who come to us for Web Design in Houston, Texas, if your site doesn’t pass Google’s mobile-friendliness test, it may lose visibility on all mobile search results. Don’t let this happen to your business, go verify if your website is mobile friendly right now. Here is the link to Google’s Mobile Friendly Tester.

    To Improve the Look of Your Website

    Desktop websites presented on smartphone browsers generally have a lower approval rating by consumers than compared to their mobile responsive counterparts. They also underperform across the board when it comes to converting visitors to paying clients. I’d like to add that if you are planning to add a mobile version of your website and your website design hasn’t been updated in the last 5 years, it may be time to update your desktop website first. We actually have an article you can read which lists all benefits of having a new website design on our blog. Take a look here! Warning, shameless plug alert: Feel free to contact us for a Free Mockup Design for your new website if you choose to go this route. Now back to the topic at hand. Forcing an old outdated website to display in a mobile browser can have some unintended consequences like Calls to Action that are unclear, links which are difficult to click, and contact information that is hidden behind menus. Most users report getting quickly frustrated at websites that aren’t easy to navigate. Most website design projects these days include a mobile friendly version as part of the upgrade. Mobile friendly websites are cleaner, easier to navigate and more pleasing to the eye.

    Local Businesses Are Found Using Mobile Devices

    On-the-go mobile users check in with Google to find nearby businesses, restaurants and more. They don’t have a lot of time to waste and If your business information isn’t optimized for mobile phones and can’t display fast enough, you are missing out on potential customers who may be right down the street. Mobile-Friendly sites load faster than traditional desktop websites and for this reason alone it is worth having a website that is dedicated for portable devices. I would also like to add here that having a Yelp Business account, Google Local Business listing, and Facebook profile also increases your chances of being found by your targeted audience. The more links you have on the internet that point back to your mobile friendly website, the easier it’s going to be for your business to get in the face of your new customers.

    Not sure how to get started with converting your website to be Mobile-Friendly? Send us a message or give us a call. We are always happy to help!

  • One thought on “Importance of a Mobile-Friendly Website

    1. MY IT GUY

      Even if small portion of your target visitors are on mobile devices, this could be quite significant for your online visibility. Ultimately, the better an experience you can provide for your mobile visitors, the better the chance they will convert into new business.

      Reply

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